Looking ahead for 2012: forecasted SEO trends
2011 was an important year for Google and all of those who optimize their websites with Google in mind. With numerous changes made to Google’s algorithm, new and unique content is more important than ever. Regardless of what year it is content will always be king in the world of search engine optimization, but there are still some forecasted tip and trends you’ll want to keep in mind.
1. Content is king. As always, keep the focus on unique content, and make sure that the content has a good ratio of human-friendly content (content designed for visitors to read) and bot-friendly content (content designed for search engine bots to parse).
2. Design for mobile devices. More users than ever are accessing the web via mobile devices (smart phones, tablets, iPads), so it’s important that your site remain accessible and useable for them.
3. Ditch the SEO consultant (maybe). Depending on how large your company is and how much work you need to put into your website, you may find that you and your in-house employees have a firm enough grip on all things SEO-oriented that you don’t need to outsource any SEO work — or at least, any SEO consultation.
4. It’s all about the media. If written content is king, then media content (photos, videos) are queen. Not only will photos and videos draw in your visitors, they’ll indicate to search engines that your website and its content are diverse, which can mean higher rankings.
5. Sharing is caring. Continue to branch out to social media – Facebook, Twitter, Google+, and more!
Related posts:
- 2011′s Top SEO Trends
- Top tips for being a virtual salesperson in 2012
- Get ahead of search demand with social media
- SEO Tip of the Day: Great, Fresh and Unique
- Google Reveals Mobile Device/ Holiday Shopping Trends: Are you in the Game?
Filed Under: Search Engine Marketing • Search Engine Optimization
Some of the employees may have a grip on the SEO side of things, but it’s still a good idea to get help from companies that resell SEO services so that your employees can fully focus on the other things that need to be done for your business.