Link building is an integral part of the search engine optimization process, and just as SEO is a continual process, so is link building. You should always work at acquiring new links on new blogs; as the links on current websites can become “stale” after a while, and not provide as much “link juice” as newer links on newer websites can provide.
- Offer guest blogging on other sites. Create unique, high quality articles that are 200-300 words in length and include 1-2 credit links to you in the opening or ending disclosure. You get high quality back links, and the blog your guest post is published on receives unique content to boost its rankings as well.
- Link to other websites. Then, email those owners to let them know that you did so. You can request a link in return, or hope that they will be courteous enough to link to you, even if you don’t ask.
- As always, focus on quality content. Quality content encourages more visitors, and the more visitors you have, the more likely it is that your website will be linked to by other sites.
Filed Under: Search Engine Optimization