SAY Media offers Cost-Per-Exposure (CPX)

SAY Media CPX Ad Campaign Companies have been offering pricing models based on cost-per-click (CPC) and cost-per-impression (CPI) for the last decade; now SAY Media is bringing a new model to the table: Cost-Per-Exposure. So says SAY Media themselves in a recent blog entry:

Counting ads served and not ads seen is one of the biggest problems plaguing digital media. In fact, according to comScore’s figures, more than 30 percent of ads served go unseen by consumers, which means 1/3 of advertisers’ dollars are wasted.

So, how does CPX differ from CPC and CPI? From the looks of the screenshot on the article page, it looks as though less ads that are given better real estate and premium space ensures the exposure, which in turn can assure advertisers that they are in fact getting what they are paying for. Do you think CPX could be effective? Would you invest in it?

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