Linking to others is recommended not only because it’s one of the best practices all businesses should follow, but because it can help your SEO! While you’re looking at links as a way to establish and develop relationships with other businesses and bloggers, search engines see that you’re building ties with reputable sites, and will [...]
Don’t overlook the importance of social media distribution. A CEO blog should be just one of your many tricks for socia media distribution. Make sure to have a presence on Facebook, MySpace, and Twitter, and encourage readers as well as employees to distribute your content to those and other social networking sites. By doing this, [...]
Keep your content fresh. By updating your content regularly, you’ll entice search engines to visit you more often, which in turn can result in an increase in traffic. As MarketingVox explains, “The best sites for users, and consequently for search engines, are full of oft-updated, useful information about a given service, product, topic or discipline”.
Be descriptive with your images. The file names, alt descriptions and title descriptions of your images should give some clue as to what those images represent. Search engine spiders can only search text, so you need to feed them as much info as possible. Make sure that the words you use with your images are [...]
Flash is so 2000, and with good reason. While pretty and no doubt capable of producing some spectacular effects, Flash is also clunky and bulky, and it does nothing to help your SEO. And while you’re at it, do away with iframes and AJAX, because they to do nothing to boost your SEO. If you [...]
Search engine friendly URLs are URLs that search engine bots can easily read and dissect to determine the contents of. Search engine friendly URL: http://www.domain.com/white-tigers-are-rare Non-friendly URL: http://www.domain.com/?p=1943 Search-friendly URLs should contain rich keywords that are relevant to your page content.
Site maps sound old school, but they’ve been around for a long time for a reason. Site maps serve two purposes. First, they provide your visitors with a central location from which they can find anything and everything that your site has to offer. And second, site maps offer search engine bots just one more [...]
