We live and breathe SEO and Google PageRank, but did you know about Google’s Author Rank? Google refers to it as Authorship markup, but to the rest of us it’s Google Author Rank. Essentially, by using the same name, email address, and even profile picture when writing content for the web, Google is smart enough [...]
Google is busy making changes to its search engine algorithms so that semantic searches take precedence over – and perhaps ultimately the place of – literal searches, many are wondering what the difference is. First, let’s discuss semantic search vs. literal search. A semantic search is one where the search engine tries to figure out [...]
Gone are the days of worrying about being under-optimized. Google is busy working on a special algorithm that will be able to pick up on sites that are overly-optimized for search engines, and deal out penalties to them. Specifically, Google will be able to sniff out sites that have been overly-optimizing themselves over the past [...]
Blogging is a work of art, and a work of self-improvement. When it comes to doing anything in life, blogging included, there’s always room for improvement. Here are five great tips to help you become a better blogger – and thus a more read blogger! Make your blog readily accessible. This sounds like a basic [...]
While there’s no question that your company should have a blog, questions about what you should blog about and how often you should blog are commonly brought up. The best answer is this: blog regularly. It’s understandable if you can’t update your blog daily, but you should try to update your blog at least twice [...]
Social engine optimization (SEO) is the practice of using a variety of techniques, including content production and link-building strategies, to make your website as appealing as possible to search engines. When performing SEO tactics, you will focus heavily on your website, and inbound and outbound links. Social media optimization (SMO) is the practice of using [...]
Copywriting, or search engine optimization copywriting, is a special technique deployed by writers who wish to write content that is not only appealing and a top-ranking result for human visitors, but for search engines. This means that copywritten content features not only great content that human visitors will find exciting, entertaining, and useful; but that [...]
