Category: Search Engine News

Bing’s mobile SEO strategy: one URL per content item

Bing’s mobile SEO strategy: one URL per content item

An article at Search Engine Roundtable, Bing Mobile SEO Says One URL, recently caught my eye. In the article, Microsoft’s own Duane Forrester is quoted as confirming that when it comes to mobile SEO, Bing proposes that there be a simple strategy: one URL per content item. At Bing, we want to keep things simple [...]

Over-optimize and risk a penalty from Google

Over-optimize and risk a penalty from Google

Gone are the days of worrying about being under-optimized. Google is busy working on a special algorithm that will be able to pick up on sites that are overly-optimized for search engines, and deal out penalties to them. Specifically, Google will be able to sniff out sites that have been overly-optimizing themselves over the past [...]

Should you have panicked over Google Panda 2.5?

Should you have panicked over Google Panda 2.5?

With Google’s latest Panda update, 2.5, being several weeks behind us, I’m sure we’ve all had a chance to clear our heads and take a better, less-panicky look at the results. And now the big question is: was all of the panic over Google Panda 2.5 warranted? Granted, some sites did notice a drop in [...]

Who lost from Google Panda 2.5 update?

Who lost from Google Panda 2.5 update?

Google’s Panda 2.5 update, which rolled out the morning of September 28th (last Wednesday), left both winners and losers in its wake. Searchmetrics has been very reliable in figuring out who came out as a loser after one of Google’s many Panda updates, and the most recent losers seem to be numerous, including blog aggregator [...]