Don’t forget to convince those sitting on the fence about purchasing by providing enough research material for them to feel as if they are making an educated decision in purchasing a product. This is the reason why testimonials and reviews are so important. Folks considering purchasing read these reviews and testimonials and therefore they feel more secure in their purchase. But it is also important to provide educational material in the form of short articles on your site about the positives of your product and why it should be chosen. Not only will this benefit you from a SEO standpoint with relevant content, but it will help pull in those on the fence sitters!
Archive for the ‘SEO Tips’ Category
SEO Quick Tip: Use Content for Conversion
Friday, August 27th, 2010Easy RVSP to Social Media Seminar next week
Friday, August 27th, 2010 |
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Free Seminar: Why use Social Media for my business. Wednesday, September 1, 5:30-6:30pm CST. Presented by SEO Authority Catherine Seven. Attend in person at: Loose Moose Saloon & Conference Center, 119 S Front St, Mankato, MN or follow our LIVE Streaming Feed here.
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Great Read from PracticaleCommerce.com Organic VS PPC
Thursday, August 12th, 2010A Story we hear allot!
If you are spending too much money for pay-per-click (PPC) advertising, then you likely have considered moving away from PPC and towards organic search results. After all, if you rank well in the organic, or natural, search results, you can spend a lot less money on PPC. But how do you do that? In this article, I will explore a strategy for spending less on PPC while maintaining traffic and sales.
All of SEOwhat cleints know how NOT so faund I am of PPC, we will do it, we will manage it but… we perfer Organic and see better results!
Identify Good Keywords
First, I do not recommend going cold turkey on PPC. Do not stop all PPC advertising and expect that your search engine optimization efforts are going to take over and maintain your current traffic and sales level. It takes time to transition to great organic search engine rankings. The first step is to identify the keywords and keyword phrases that are converting into actual sales.
In your web analytics package, look at the past several months’ of data. Analyzing the past year (or more) of data would be ideal. Start making a list of keyword phrases (perhaps your best 10 keyword phrases) that have the following criteria:
- Exact match. These are keywords that are set to “exact match” in your PPC campaign
- Good click thru ratio (CTR). Find the exact match keywords that have the best CTR and add them to the list.
- Convert into actual sales. There is no sense spending time to get organic search engine rankings for a keyword phrase that brings you traffic but not actual sales. By now you should have had conversion tracking set up in your web analytics. Go into your web analytics (such as Google Analytics), sort the data by keywords, and then sort it by the conversions. Keywords that convert at 100 percent are not necessarily good to focus on (unless you are getting a lot of 100 percent conversions). Keywords that are bringing in a significant amount of traffic and have a good conversion rate (5 percent or higher) may be better. Add them to the keyword list.
Identify Good Keywords
First, I do not recommend going cold turkey on PPC. Do not stop all PPC advertising and expect that your search engine optimization efforts are going to take over and maintain your current traffic and sales level. It takes time to transition to great organic search engine rankings. The first step is to identify the keywords and keyword phrases that are converting into actual sales.
In your web analytics package, look at the past several months’ of data. Analyzing the past year (or more) of data would be ideal. Start making a list of keyword phrases (perhaps your best 10 keyword phrases) that have the following criteria:
- Exact match. These are keywords that are set to “exact match” in your PPC campaign.
- Good click thru ratio (CTR). Find the exact match keywords that have the best CTR and add them to the list.
- Convert into actual sales. There is no sense spending time to get organic search engine rankings for a keyword phrase that brings you traffic but not actual sales. By now you should have had conversion tracking set up in your web analytics. Go into your web analytics (such as Google Analytics), sort the data by keywords, and then sort it by the conversions. Keywords that convert at 100 percent are not necessarily good to focus on (unless you are getting a lot of 100 percent conversions). Keywords that are bringing in a significant amount of traffic and have a good conversion rate (5 percent or higher) may be better. Add them to the keyword list.
Link Building Package 1 by SEOwhat.com
Friday, August 6th, 2010Link Building Package – Advanced link building strategies are critical for achieving high rankings in search engines. This package includes a variety of best practice link building techniques such as, blogs, directories and more. That give you quality inbound links but exposure as well! This package includes 2 keywords.
August is Customer Appreciation month at SEOwhat.com
Sunday, August 1st, 2010 |
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Customer Appreciation in August – Get 5 Free Links: If you are in a current contract of any level your account manager will schedule your 5 free links in addition to your monthly scope of work automatically. If you are a current ala carte client please contact your sales rep by message in the portal titled “5 Free Links” and in it include the keyword as well as the specific URL for the direction of the 5 free links! |
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