Category: SMO

Social engine optimization (SEO) vs. social media optimization (SMO)

Social engine optimization (SEO) vs. social media optimization (SMO)

Social engine optimization (SEO) is the practice of using a variety of techniques, including content production and link-building strategies, to make your website as appealing as possible to search engines. When performing SEO tactics, you will focus heavily on your website, and inbound and outbound links. Social media optimization (SMO) is the practice of using [...]

Google Plus – who is it for?

Google Plus – who is it for?

We have begun adding our clients biz pages to G+… Why? Well it’s google and we almost feel like we have to… But is it worth it for the clients? My clients are constantly asking, “Will this help me? Do I need to be on here?” my first inclination is to respond with, “It’s google, [...]