For those of you heard me babble, you hear me say creditability, making a quality mark with Google, keep it fresh, reoccurring is key! and many things more I say… well i feel like I have some back up to that now for all my followers to see:

Matt Cutts of Google. He states, “In order to prevent things from becoming stale, we tend to use the current link graph, rather than a link graph of all of time.”

Keep it going… one month just ant going to cut it, even after 6 months you still need to prove to Google your creditability and that you the webmaster/ website are here to win it in the Search Engine Land!

So I guess that does mean C7 inst selling, she is just telling it how she knows it. >> keep your monthly seo package, stick with your plan, and never look back!

http://www.seowhat.com/seo-packages.html

Keyword Analysis & Optimization:

SEOwhat.com will check to see what keywords your visitors and or the surfers are using or will be using when searching for your website.

Give us your top 5 terms and we will turn around and let you know what the people are googling for and start to watch your traffic and sales increase! >> Just by targeting the right terms!

via Keyword Analysis Optimization.

Google “Caffeine”

Google is already in the process of launching their most recent algorithm change dubbed “caffeine”. Whether you knew about this or not, clearly as a site owner we thought you might have some questions and we also would like to correlate some information to you as well.

Google hopes this new algorithm change will provide faster, more accurate, more up-to-date, and just plain more results which quite frankly has and always will be their end goal. Google plans to accomplish this by better indexing the web as a whole, but also RSS feeds and social media postings such as Twitter and Facebook. Regardless of Google’s intentions, we care where our clients will stand in the new search results. At this time, all signs point to relatively little change including our preliminary tests on Google’s test “caffeine” search engine. Although we cannot say with certainty to what degree the changes will weigh in comparison with older metrics, we know from both Google and analysis on our part what has changed or has been added too as being considered more relevant. Most importantly and interestingly are the following (in no particular order):

• Content, both fresh and relevant
• Site speed
• Social media
• Outbound links

So great, we know of some of the big changes but how does this relate to us?

Content is King! We’ve been saying this and Google has been saying it and now more than ever both the freshness and relevancy of it becomes more crucial, especially the freshness. This means it’s crucial to have a blog associated with your site and to update it frequently. We honestly cannot stress this enough… update your blog frequently or have us do it for you! Also, make sure the posts are relevant to your product or similar items within your realm. If you sell makeup, its fine to talk about your product but also don’t be afraid to mention stars wearing makeup and linking to that page; which is an outbound link and will be discussed further below.

The slow and steady wins the race, except when it comes to search results! We now know that site loading time is relevant, but how much so remains to be seen. At this point it appears that Google is mainly concerned about very slow loading sites providing a poor user experience and therefore being less relevant. As long as your site doesn’t load very slowly at this point, you should be fine, but consider some coding optimization as user anticipated load times will only be expected to decrease in the future as more and more users get access to faster broadband speeds.

We’re social creatures indeed! We’ve already seen the social media revolution unveiling before our eyes for quite some time and it seems Google has deemed it relevant enough to include it in its search results for certain items. This affects you in that your Twitter posts (tweets) may rank higher than your organic results in certain scenarios and in certain occasions. More than ever, it’s important to have a Facebook and Twitter account that you update frequently with your relevant keywords.

Sharing is caring! In the past, SEO focused on trying to get as many inbounds links coming to your site, and the higher quality the better. It was common practice to do link exchanges and then “secretly” kill the partner’s links so all the SEO “juice” flowed in, yet none flowed out. Now it’s a bit different. It’s ok to point to another site so long as its credible and related to you, in fact its shined upon a little bit. So no longer do you need to fear linking out, rather feel liberated to utilize the web the way it was meant to be by periodically pointing out to high quality and high ranking content. Note that this should be used only when you feel you have content that really would help your clients and do this linking from mainly your blog.

In the end, SEO is a tricky business that is a game of cat and mouse. Google has had several major revisions of their algorithm over the past decade that has decimated rankings, only to be tweaked further to clear up issues, but this revision looks to be different despite being heavily worked on under the hood. We hope this clears up some concerns or questions you may have and as always, contact your account managers with any questions that may remain and we will do our best to help!

Search Engine Optimization and Search Engine Ranking are very important terms that an online business who wishes to succeed will quickly get to know. But as you research and implement the various methods of SEO that work for you, stop and think about how today’s search engines are working and evolving.

The rankings themselves have always been a valued metric used in search marketing. Rankings have a lot of importance placed upon them, and have been long used to determine a website’s worth, and how well it is doing in search engines and general marketing tactics. But if you want to make sure that your SEO campaign ultimately succeeds, you need to stop obsessing about individual rankings, and instead focus on the larger picture.

Rankings should not be the end-all, be-all, and that is because search engines themselves are not always consistent with ranking. As pointed out in the first paragraph, think about how today’s major search engines are performing. Many of them, including Bing, Google and Yahoo, are taking into account an individual user’s history with them, search preferences, keyword usage and frequency of searches to tailor search results accordingly. This means that a website that would rank at number three for one user may rank at number eighteen for another.

Search engine ranking results differ based on personalization options set by users and the search engines that are in frequent use. The number of results displayed may also drastically change from one search engine to another. Most search engines will display ten results by default, but can be customized to display a hundred or more. When you factor in paid ads and special placements, it’s easy to see how results might differ. Data centers, too, can also affect how quickly results are served and in what order they are offered up in.

So before you panic and think that your business is beginning to fail, take a deep breath, step back, and look at the larger picture. Make sure you can see the forest, and not just the individual trees. Search engines are tailoring their results to the needs and habits of specific users, so try not to focus so much on individual search engine results. While they are important, they do not set the definitive for your website. They should be used as a general measuring tool that can help you create a more specific SEO marketing campaign for your website.

It might make sense to utilize pay per click (PPC) if you plan on moving a large volume of items quickly with little intent to do so ever again.

We had a client who wanted to move some excess inventory that just never sold like they had hoped. The conundrum was, high amounts of inventory and low purchases on that particular item despite utilizing promotional offers. The client proposed doing some SEO to help get a better ranking and thus, higher conversion on the particular item. We countered that the costs may far outweigh the benefits long term if they don’t plan on maintaining the rankings and continually selling the product but perhaps a PPC campaign would work best at targeting directly, high up on the page, and as a temporary expense. The client loved the idea and utilized our PPC management services and was able to sell off the inventory quickly at a reasonable cost.

Do you have an e-commerce conundrum and need some free advice? Send our SEO and PPC experts an email and we’ll help you find the best solution, orthodox or not!