Keyword Analysis & Optimization:
SEOwhat.com will check to see what keywords your visitors and or the surfers are using or will be using when searching for your website.
Give us your top 5 terms and we will turn around and let you know what the people are googling for and start to watch your traffic and sales increase! >> Just by targeting the right terms!
SEO Social Web Article Package – Typically 400-600 words in length written from a third party perspective with the purpose of driving momentum on a keyword ranking and supporting SEO efforts for keyword positioning.
The article is based on company information available on the clients’ website or through a brief interview (via phone or email) with the client. The article will include opinions, reviews and other generalized information relevant to the topic and will focus on one keyword. The content created for an article can be used by the client at their discretion. Client approval is not required prior to submission to Article directories and submission sites. Once submitted, the article is generally live within 1-14 days from the time of submission.
Clients may suggest topics for content, however direction and creative liberty are at the discretion of the copywriter.
SEO Social Web Articles are not equal to traditional corporate product or service reviews. An article will be submitted to a variety of paid and free social web article sites and directories. The submission fees established represents the minimum amount required to generate SEO benefits.
Site posting represents adding the press release to the clients own website, news blog or other relevant web page.
To blog or not to blog? That is a question that many businesses ask themselves. Well, here’s the thing: as a business, you need to reach out to your target audience with a blog. It has been proven that a blog can definitely increase sales and profits.
Here are 13 reasons why your business isn’t complete without its very own blog.
1. Attract potential customers
Use a blog to attract an audience. No business can survive without traffic, whether the traffic is physical or virtual. A decent blog will generate plenty of traffic, and retain it as well.
2. Interact with your audience — and learn from them
Blogs are interactive tools that can be used to reach out to your audience. But you can also interact with your audience by informing them of new products and services, and in turn you can learn from them. Educate and inform your visitors and watch them morph into loyal customers that are confident in what you have to offer. With more people turning to the internet to research before they commit to a purchase, it makes sense to turn your company blog into a go-to resource that provides the information they’re looking for. In turn, you will be able to gain valuable insight and find out just what your customers want and need. Use blog comments, polls and surveys and feedback forms to keep the market research and conversation flowing.
3. Keep a hold of that audience
Advertising and attention-seeking stunts can momentarily grab the attention of an audience, but if you want to retain your audience, you’ll need a blog. Hold a prospect’s interest for a longer period of time, win over customers and bring them back to you long after that initial contact.
4. Spark some energy within your audience
Your blog can help generate an audience that is ever-growing and continuously loyal, while at the same time motivating them to actually do things that relate to your business.
5. Recruit contacts, employees and other help
The internet is all about advertisement, but who says you have to pay for special marketing gigs? Use your blog as a call to arms, and watch your blog’s audience provide you with the networking contacts and employees that you need.
6. Respond to customer feedback
Good customer service and transparent public relations have never been more important these days. Use your blog as a responsive outlet if you need to respond to any type of hype about your business.
7. Direct traffic links
Confident and authoritative content will no doubt attract attention from other websites. Leads and links will not only bring in visitors, but boost your SEO potential as well. Expect links to come from other blogs, from forums and discussion lists, and from a whole slew of social networks.
8. SEO potential
Links bring in visitors via direct traffic, but they’re also useful in bringing in visitors who have come from search engines. The more linkable your website is, the better your search engine ranking will be. Blogs are almost always built to be SEO-friendly, which means that the search engines — and human visitors — should be able to find you.
9. Build familiarity and trust
Allow your customers and prospects to become familiar with you by maintaining a blog. Build trust in your company, since it is vital for that ultimate sale. Encourage visitors to opt into your lead-generation process by providing compelling information and resources, and constant communication. Over time, you’ll create trust, which leads to a higher conversion rate and sales.
10. Branding
Create a strong, better, long-lasting brand by generating positive attention via your blog. As your blog reaches more people and is mentioned on an increasing number of other blogs, forums and social networks, you can expect word-of-mouth advertising to kick in, and sales to rise.
11. Grow your own community
Through your interactive blog, discussion and comments will help to create a sense of community, which can lead to familiarity and an increase in trust.
12. Provide better service
Beat out the competition by providing better service to your prospects and customers. Having a blog shows that you’re both human and approachable, which may put many visitors at ease.
13. Initiate more sales and better profits
All of the steps outlined here will add up to increase your sales and web presence.
If you want to be successful in branding your business and getting excellent notoriety, you need to do a press release at least once a month or once every other month. Here’s why:
Press releases are meant to relay newsworthy information about a company, product, service, event and even promotions. They are usually self-serving, strategic marketing tools. Press releases are a great way for business owners to stay current on happenings within their own company, industry or to keep an eye on competitors.
The key is to know how to write a press release to be noticed on the web as there are hundreds of press releases posted on a daily basis and of course you don’t want yours to get lost in cyberspace! If you’re not confident in writing your own press release, consider using a press release service offered by professionals.
Christmas in July and booming business in the summer, both unlikely scenarios to most people and yet they can be related and can work together!
Research is continually showing that more and more consumers shop earlier to get great deals or get ahead of the holiday rush. Knowing this, perhaps it’s time to one-up your competitors and reach your potential consumer before they do.
One of the cheapest and most cost effective ways to reach consumers has been email marketing. During your marketing campaign, you can be presenting a unique message ahead of the competition and provide special offers to early birds, as the early birds tend to be the most frugal shoppers.
Need help compoing your email or perhaps getting a campaign going in the first place? Have one of our marketing experts help you with our one stop marketing shop and email campaign creation.
