Social media has the power to put small businesses on the same playing field with big businesses. This is simply because because whether you’re a small business or large corporation, you have access to the same tools and the same opportunity to go viral and reach millions of consumers. You don’t need a big budget to create a big buzz!
If your company is in a niche market, you can present yourself as an expert in that field using social media to your benefit. Use Blogs, message boards and forums on a regular basis. Don’t constantly promote yourself and your company, relay useful information about the topic at hand.
If you’re able to give good advice, people trust your opinion and look to you for answers. Once this happens, you won’t need to market yourself or your business as much because you will have already done that in a positive way.
If you don’t have the staff or the time to utilize blogs, message boards and forums regularly, hire a SMO expert to help.
Facebook already has a ‘one up’ on most other social media sites with their viral channels such as the News Feed, invitations, and messages and this plays a major role in the spread of content throughout Facebook. Now, viral distribution can help you reach people such as your fans and those people your fans are directly connected to, but search engine optimization exposes your Facebook Page to Facebook’s entire userbase!
Not sure how to tie it all together and make it work? Hire an expert to handle it for you. An SEO expert can implement SEO on your Facebook page and get you and your business on the right track!
Social Media Optimization is referred to as SMO. Most people immediately think of Twitter, Facebook, MySpace, etc.. when they hear social media – but don’t forget about the more conventional sites such as Sphinn, StumbleUpon and Digg.
Social Media Networks are just that – SOCIAL. In order to even make your presence felt by others – you need to add a bit of personality to your profile. Don’t use a generic avatar, or worse yet, have no avatar at all. If you don’t want a personal photo of yourself on these sites at least choose something memorable. Make connections with fellow Diggers or Stumblers and invite them to join your network. This one tip alone will really push you towards success.
Tumblr is easy to set up – follow the wizard and get started. Create either a public or private or even limit certain readers Tumblr account. Once you’re set up, you can customize your site with themes, include your avatar, and link to your other social media accounts.
There are so many third-party applications for Tumblr it would be a shame to not take advantage of this great service!
